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The price of popularity is neither cheap nor gained
without some considerable effort. Traffic Exchanges are immensely
popular as an easy to use promotional platform, but is surfing for
credits sufficient to maintain a healthy membership or is the future of
Traffic Exchanges looking decidedly uncertain?
The dynamics of the Traffic Exchange industry are changing and doing so
at a rapid rate of knots, yet some owners continue to remain indifferent
towards looking for new ways of increasing membership, relying on an
out-of-date idea that their membership will remain
constant and may even grow by simply providing a basic surfing platform.
Ignoring the growth in the numbers of Traffic Exchanges weighty with
multiple promotional features flooding the Internet is dangerous even if
to do so presents itself as an easy option. However, for those that
continue to do so this is a wake up call because eventually Traffic
Exchange numbers will peak and the survivors after that will be those
that have taken steps to ensure their Exchanges maximise in the features
arena. Oh, and that's provided big businesses choose to remain distant
from this highly lucrative Internet arena.
People are no longer satisfied with just surfing through dozens of ads.
As the Traffic Exchange clientele grows it is becoming more
sophisticated and more aware of new software technologies being
introduced that enable it to quickly build social networks and through
them a next generation promotional web that's personal. Do you recall
the shop on the corner that you used to frequent before the supermarkets
moved in and priced sole traders out of business? The friendly store
owner that ensured your brand of whatever was always in stock.
Well that's where Traffic Exchanges are today, sole traders in the main,
and the growing attention they're receiving has already been recognized
as a highly lucrative sector of the Internet market by big businesses,
so how far away is an intention to monopolise the sector? If you don't
think that's possible then take a look at the huge number of hosting
offers online. Until recently I was ably hosted by a small UK company
but had to move to a large US company in order to significantly reduce
costs. Imagine if any of the big names in the computer industry decided
to set up a Traffic Exchange and through it market its products and
services using the cash/credit systems used by existing Exchanges.
Imagine what they could offer their membership and why then would anyone
surf elsewhere?
Global Change
Let's analyse the reasons behind the growth in the Traffic Exchange
arena apart from the fact that more people are online today than ever
before and, apart from the fact that the Internet has become part of a
daily routine to many around the world. The concept of Advertisers
Advertising to Advertisers has finally matured because many have
discovered an Advertiser within them they never realised existed.
Promoting links is the first step in the self discovery of being an
advertiser. Anyone can do it, but how many do it effectively? I suggest
that we can all do 'it' effectively depending on our motivation to do
so. For the individual who places a link at half a dozen Exchanges and
never receives anything in return it might seem reasonable to believe
their effort was a waste of time, whilst another who does exactly the
same thing and receives just one referral might view this differently
and so on the more referrals received. Motivation to be successful
dwells in us all what is tough is finding a solution that can easily tap
into that motivation. The Internet has introduced a new potential in our
lives and one that many have quickly adapted.
The ability to reach millions of people around the
world using a PC in your home is phenomenal to older generations but the
'norm' to younger. Taking advertising into the home has always been one
of the toughest goals any advertiser could hope to achieve but today
it's happening all the time over the Internet, and does so without
recognizing international borders or personal privacy. The Traffic
Exchange is simply a portal a doorway into the homes of the millions who
inhabit our planet and this is the 'nugget' that must ultimately draw
big businesses.
Whether Traffic Exchange owners will be able to
develop their businesses in the way they would wish is open to
speculation. You can never start resisting the future intentions of big
businesses too early. Recognize what you have and begin determining how
you can assure its future.
Robert Price
Copyright@RPOD 2008 |
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