If advertising was an easy discipline to learn in order to be a success everybody would be rolling in cash, but the fact is it's tougher than you imagine. It really comes down to two choices, you can either short cut the learning process by getting professionally educated or else learn from experience, whichever you do will cost time before you become adept. The introduction of the Internet has given us all a unique opportunity to discover the advertiser within ourselves, how we communicate with each other has never been more important than now for those of us who genuinely want to quit their day job to do something they actually enjoy. However a significant number of would-be-advertisers continue to shy away from text advertising  believing in the old adage 'a photo says a thousand words'. That still holds true, but I would suggest that for a photo to actually pass on a message that needs no text to explain its significance is yet another skill advertisers need to learn, but why do that when you already have words at your disposal?

I can hear the cries already, 'but I'm not good with words, my vocabulary is too limited, etc'. OK, with that in mind can you still put a sentence together that informs others about what you want to communicate? Certainly 99% of the time you can, but it requires effort and that's the real issue. Perhaps overcoming challenges is a major plus point in determining extra bonuses of working online? Communication is the key to traffic and what you have to say as well as the way you present it is of fundamental importance if you are to be successful.

The recent rise in the number of Text advertisers is clear evidence that this powerful communication is finally attracting the attention it justly deserves. People live by the words they use to express themselves. You find partners by reaching mutual understanding through the use of words. However you express yourself, provided you state your message so that what you have to say is said, the actual formal employment of words in order of grammatical correctness is of no consequence. Here's an example: Add 100,000 to Your List for a One-Time $10 - understanding the gist of this message is not rocket science - you pay $10 for access to a list of 100,000 and thereby recoup your small investment many times over. Not a single photo anywhere in sight and yet a deal is on the table that anyone can easily imagine - and sometimes imagination is the better option because the problem with photos is that it removes the necessity for any of us to imagine even though our imagination can generally do a far better job than any photo! I can already hear professional photographers abusing this comment but read a thrilling novel and figure it out for yourself.

Advertising using Traffic Exchanges makes it even more important that the message you want to send is easily understood. Words can achieve this more easily than photos although the two together can prove devastatingly overwhelming. However when you don't have suitable photos you can always make do with words - also words load faster than photos even with broadband and since you just have seconds for someone to understand and decide on your offer it all needs to happen quickly before your message is history.

In brief text ads should include the following in order to pass a message quickly:

• What are the benefits of the offer?

• How much will it cost or is it FREE?

• What is expected of anyone who takes up the offer?

Of course photos and text ads both have a significant part to play in the advertising environment however, it is words that people live by.